strip tracking parameters from URLs

Remove tracking parameters from any URL

Paste a URL below. UTM tags, fbclid, gclid, and other trackers are removed instantly — no signup, no server, runs in your browser.

Clean URL tracking removed
Parameters removed

What is LinkScrub?

LinkScrub is a free, browser-side tool that removes tracking parameters from URLs before you share them. When you click a link in an email newsletter, a social media post, or an ad, the URL often has extra parameters appended — things like utm_source=newsletter or fbclid=IwAR.... These parameters are used by marketers and analytics platforms to track where traffic came from.

That's fine for the site owner. But when you forward that link or paste it somewhere else, those tracking tags come along for the ride. The recipient can see that you came from a specific email campaign. The link looks cluttered. And whoever receives it has unnecessary metadata attached to their click.

LinkScrub removes all common tracking parameters in one step. Paste the URL, click Scrub, copy the clean version. Everything runs in your browser — the URL never leaves your device.

Tracking parameters removed

Parameter Platform Description
utm_sourceGoogle Analytics / UniversalTraffic source (newsletter, google, facebook…)
utm_mediumGoogle AnalyticsMarketing channel (email, cpc, organic…)
utm_campaignGoogle AnalyticsCampaign name
utm_termGoogle AnalyticsPaid search keyword
utm_contentGoogle AnalyticsAd variant for A/B testing
utm_idGoogle Analytics 4Campaign ID
fbclidFacebookFacebook click identifier
gclidGoogle AdsGoogle click identifier
gclsrcGoogle AdsGoogle click source
wbraidGoogle AdsiOS web-to-app conversion signal
gbraidGoogle AdsAndroid web-to-app conversion signal
msclkidMicrosoft / Bing AdsMicrosoft click identifier
yclidYahoo / YandexYahoo/Yandex click identifier
_gaGoogle AnalyticsGA client ID parameter
_gidGoogle AnalyticsGA session ID parameter
_gac_*Google AnalyticsGA conversion parameter
mc_cidMailChimpMailChimp campaign ID
mc_eidMailChimpMailChimp email recipient ID
refVariousReferrer attribution parameter
affiliateVariousAffiliate tracking parameter
click_idVariousGeneric click tracking ID
ttclidTikTok AdsTikTok click identifier
twclidTwitter / X AdsTwitter click identifier
li_fat_idLinkedIn AdsLinkedIn first-party ad tracking
igshidInstagramInstagram share ID
epikPinterestPinterest click identifier
s_cidAdobe AnalyticsAdobe campaign ID
mkt_tokMarketoMarketo tracking token

FAQ

Does LinkScrub send my URLs to a server?

No. Everything runs in your browser using the native JavaScript URL API. Your URLs never leave your device. There is no server, no database, and no logging of any kind.

Will removing UTM parameters break the destination page?

No. UTM parameters are read by the analytics platform when the page loads — they have no effect on the page itself. The destination page loads exactly as normal; it simply won't record your visit as coming from a specific campaign.

What if the URL has parameters that aren't tracking-related?

LinkScrub only removes known tracking parameters. Query parameters that aren't in the tracking list are preserved. If you need to remove custom parameters, you can edit the cleaned URL manually in the output field.

What is a UTM parameter?

UTM parameters (Urchin Tracking Module) are tags added to URLs to track the effectiveness of marketing campaigns. They were originally developed by Urchin Software (acquired by Google in 2005) and are now the industry standard for campaign attribution in Google Analytics and other platforms. Common UTM tags include utm_source (where traffic came from), utm_medium (the channel), and utm_campaign (the campaign name).

Can I use LinkScrub from a browser extension or command line?

The web app is the free utility. A browser extension for right-click → "Scrub this link" is a planned paid upgrade. Developer API and MCP tool support are also planned — see AGENTS.md for the machine-readable interface spec.

How do I use it?

Paste the URL into the input box and click "Scrub URL" (or press Ctrl+Enter). The clean URL appears with a list of removed parameters. Click "Copy" to copy it to your clipboard. That's it.

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